Amilcar "PRO" Welton (@createdigmanpub) Founder of CREATE.Digital Music and Director for "King's Ransom"
One of the most difficult tasks in this business, as creative executive, is to assist a creator in delivering their message that is based heavily on their own life, to a mass audience. As an artist, producer, songwriter, and executive, CharlesInCharge (@cinchargemusic) is creative, detailed, and intentional in the execution of his vision. That being said, being designated as the creative director (a.k.a. A&R) for the song "King's Ransom" and the director of the visual experience, I had to equal or surpass his passion and vision for the message. You can image how stressful, sensitive, humbling, and honorable this task was. My advantage was that I was present to watch him birth this powerful idea and begin to formulate what it's existence would be. My approach from day 0 was to allow the organics of the creative process musically and visually to grow without obstacles, but enhance it with intentional creative and business purpose. Without the professionalism, belief, and creativity of our collaborators, this important content would have fallen into the file with the thousands of poorly executed songs and videos who's messages were meant to touch the core of human emotional evolution.
The conversations that this content generates, while still entertaining, will help it exist in relevance for an extended time period, for CharlesInCharge, his family, fans, our impacted communities, and for Hip-Hop culture. What started as an open letter to his children will end as a legacy.
"Kings Ransom" feat. J Isaac
from the album "Un·prec·e·dent·ed" Performed by CharlesInCharge
Directed by Amilcar "PRO" Welton
Co-Directed and Editing by Michael Moss
(Charles L. Coleman II (ASCAP), Amilcar C. Welton (ASCAP), Jason Isaac Moore (BMI),
Bernard Edwards (SESAC), Ronnie A. Scott Jr.(ASCAP), Brooke Jean (BMI),
Irina Perez (BMI), Sean Carter (ASCAP)
Produced by CharlesInCharge
Co-Produced by Focus...
Additional Keys By Ronnie Scott
Additional Vocals by Minx
Poetry by Brook Jean
Vocal Production by CharlesInCharge and J. Isaac
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