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By MissCallMe Cris. Interview edited for clarity.
Hailing from North Carolina, Smart Boy Beatz is a multiple showcase winner and beat battle champion. When he’s not racking up these wins with his skills, he’s teaching his musical prowess to high school students in Atlanta, GA. With the Coronavirus lockdown still in place and putting a hold on things, we chopped it up with Smart Boy Beatz to see how he’s thriving through these days, and what he’s been working on.
So, what do you have going on these days?
I’m an in-house producer for Patchwerk Studios. In conjunction with Patchwerk Studios, every Tuesday we do #PWRBASSLINE, a show where producers and songwriters can submit their music, and me and my co-host give feedback. Every Saturday we also do this show called “The Pull Up”, a place online where songwriters and producers can come and vibe out for a little bit since we’re all in the house because of the Coronavirus. We’ve been trying to curate a lot of content so that people feel okay with being in the house, and that they are still being inspired and have the will to create. Being in the house can be depressing sometimes but, having these outlets and this content online is our way of helping to alleviate some of it.
How are you and your team thriving throughout the Coronavirus lockdown?
I’m an introvert, I’m shy, and quiet. I will come alive when I’m around my friends or when doing a show. But, I like being in the house, watching Netflix, and chilling. That’s where you can find me. However, I’d be lying if I said it hasn’t negatively affected me. I need other people around to be inspired. I need personal interaction sometimes. I like my close-knit relationships, and sharing the bond we’ve developed but, the Coronavirus has placed a hold on all of that stuff. Communicating electronically is cool but, there’s nothing like it in-person. Knowing that this is happening, knowing that this is prime time for all of us to capitalize on these emotions and the things we are feeling, we are all trying to keep each other lifted by creating these shows. So, we could be of service for the creatives who felt like they needed an outlet for the music that they have been cooking in their “Corona Caves”, where no one can hear them.
Where did the idea for Smart Loopz come from? How are people receiving it?
The Coronavirus lockdown definitely affected me. I was in a rut for a little bit and that’s where the pack came from. Being in that place. Knowing I had nowhere to go, I thought to myself, let me dig and see if I can find some inspiration. There were a lot of days I would just sit and play around with chords and melodies, play with some drums, and just put them aside for the pack. I was stupid excited to get it out, ecstatic about sharing the posts. I never made a loop pack before, this was my first one. It’s been a lot of support behind it too. I love the feedback and support that I’ve gotten from it. Some of my people back home never heard of any of this stuff, so when I explained it to them, they thought this was something huge. So, they’re sharing the posts, and they are excited for me. Also, shout-out to all my producers who have already copped the pack. They’ve given me some good reviews on it.
What’s something else you’re most proud of?
My favorite is a song called “Dolly!” by Tai the Cherub. It’s one of my favorite pieces. I feel like I got the mix right on it. I love her voice too. She and I went to high school together and just decided to start making music. I like to call our relationship something sort of like a Timbaland & Missy relationship. But, “Dolly” is my favorite…favorite song. It’s nice, upbeat, and vibey. It has some Reggaeton, Reggae, Afro-Beat elements inside of it. It’s one of my favorite beats and she’s just sitting on top of the beat so pretty.
Anything you’ve been working on that you are looking forward to dropping?
I’ve been heavy in the studio with this young artist named Riah. She’s from Atlanta. I’ve been working with her mother and Ciz from iStandard Producers for a few months now. We have 8 to 10 tracks cooked up, ready to drop whenever we get the roll-out plan together. I’m dumb excited about this! For her to be so young and on top of her game already, this is going to pan out very well. There’s a lot of people pushing the project, and I’m honored to be a part of it.
Special Thanks: Courtney "Cizzurp215" Carroll of 2ew Gunn Ciz, LLC.
Original article by CIZZURP215 June 26, 2020 iStandard Producers
Kansas City-based group We The People release their new single, a funky instrumental groove entitled Misunderstood. The single is composed by Houston born and bred Jazz pianist Eddie Moore and distributed by CREATE.Digital Music...continue
By MissCallMe Cris
After the release of the sizzling hot “Mambito’s Percussion Loops” Sound Pack, CREATE.Digital was excited to catch up with Artist, Producer, & Musician, Anatomē to talk about the release and how the authentic Latin influenced percussion kit came together.
So, let’s begin by telling the world a little about yourself.
My name is Michael “Anatomē” DeLeón, originally from Lorain, Ohio. I was born into a musical family, where my father and his siblings were
musicians and singers. I grew up in a Salsa family. Half of my uncles
were DJs. So, there was always live music influence growing up.
The influence of music started when I was 10 years. My dad gave
me my first shot at being a percussionist and musician, playing
Salsa, Mambo, Merengue.
How did your journey transition into becoming a producer?
I was always intrigued by rhyming, listening to a lot of classic hip-hop albums. It wasn’t until I started rhyming that I starting diving into the hip-hop part of what I really enjoyed about music. After rhyming for some years and listening to beats, admiring the history of hip-hop, and being a musician, a couple of people asked me if I thought about producing. I hadn’t at the time, because while being a musician and MC, the mental approach wasn’t the same for me. It took a few more people to convince me to try my hand at production. That’s when I jumped on my bro, David Cordy’s Roland XP-80. He showed me the ropes as far as sequencing and tracking, and that’s how I got my start.
With all of your cultural and hip-hop influences, how would you describe your sound?
When I got into production, I was digging in the crates and chopping samples. It took me a while before I began to incorporate musicianship, instrumentation, and performing with my hands. The two didn’t connect right off the top for me. It took some time. But, if I were to describe my sound now, there’s definitely more influence on what I played most of my life. I incorporate more bongo, conga, a lot more percussion. If I’m not playing it live, I’m still incorporating the timing to give it that type of feel.
Do you think playing percussion is a skill, or can anyone pick up a percussion instrument and start playing?
Yes, it is a skill. There are a few different variables between those who play by feel, those who are professionals, and those who play as a hobby. For someone who has a natural knack for rhythm, it doesn’t take long for them to figure out how swing works, and where to find the pocket. That’s a natural gift! But, in terms of skill, a lot of old heads always say to practice. Especially for me! Even though I grew up in a family of percussionists, singers, and musicians, the thing that always separated those who excelled was practice, studying the arts, studying the craft, diving into different sub-genres like Afro-Caribbean and Afro-Latin sounds of songs. So, it’s pretty much like anything else. You get what you put in. If you have a knack for rhythm and can connect with the instrument, it’s really doing the math, the history, and enjoying yourself from there.
So, you just dropped “Mambito’s Percussion Loops” with Native Instrument’s Sounds. What was the inspiration behind it?
This is my first official sound kit. Quite a few people have been encouraging me to do it sooner. In some ways I wish I had but, I know everything works out the way it does. Just as we were talking about skill, that was one of the things that motivated me even more to do it. The history and feel of the music were just as important as the chops someone develops. I just wanted to translate the culture. I heard different packs out there that had conga sounds, bongo sounds, timbales sounds... and typically, they just came off as sounds. I never felt any cultural relevance. I never felt anything that I connected with, or felt like “Yo, I grew up listening to these rhythms, or to music that involved this particular style”. I didn’t find any packs that had that. So, that was the goal. I wanted to connect with people. I wanted the people to connect with the sounds. I tried to include different textured strikes. In terms of loops, I wanted to give a variety. So, there’s things in 3/2 time signature, which is typical in Puerto Rican Salsa. You got 2/3 time stuff which is more Afro-Cuban and Cuban style timing, and I threw a couple of 6/8 time things in there. For the people into Jazz, Afro-Cuban Jazz, Afro-Latin Jazz, they’ll definitely be familiar with those sounds.
Special Thanks: Courtney "Cizzurp215" Carroll of 2ew Gunn Ciz, LLC.
#MogulStatusMedia has partnered up with @KaliAudio @Tracklib & @AllHipHopCom to bring you an exciting new event called 'The Long Run' [7 Hour Music Producer Marathon] on Sunday June 14th from 2pm to 8pm EST on my IG live then 8pm to 9pm EST [for the finals] in our private EZ talks video room.
180 Beats | 60 Producers | 7 hours | 1 Winner
Submit (2) beats to firstname.lastname@example.org
If selected you will receive an acceptance letter w/ full details
Deadline to submit is Friday June 12th at 2pm
Confirmed Judges for IG Live
Top 2 from each hour will get invited to the private EZtalks final round at 8pm
Confirmed Judges for 8pm Private EZ talks finals
@ShawnBarron [VP of A&R | Motown/Capitol Records]
@MoneyMakinMatt [A&R | Dreamville Records/ Manager for Cardiak & more] & more tba
1st Place Prizing includes
All expense paid trip to LA Fall 2020, flight, hotel etc
Pair of @KaliAudio LP-8 Speakers [$400 Value]
@KaliAudio MV-BTS Controller [$99 Value]
1 year @Tracklib Professional Level Membership [$299 Value]
A write up on @AllHipHopCom & More TBA [2nd & 3rd do get prizing tba]
SUBMIT NOW! email@example.com
I was introduced to Pretty Pape$ a couple of years ago by Steven Contreras of Oh That's Filthy, who is also CREATE.Digital Music's Client Experience Manager. I instantly recognized his image and essence as an artist because his energy was authentic. I was initially hesitant to sign him via our joint venture with OTF because I was not yet fully tuned in to his flow and lyrical content. However, the fact that he was Filipino and from Orange County, California made him somewhat of a trap rap unicorn. I trusted Steven, OTF, and my instincts which ultimately backed the Pretty Pape$ movement that you're witnessing today.
I consider myself privileged to have witnessed Pretty Pape$ evolution alongside the growth of his team at OTF. His live stage presence and performance on video inspires his audiences. His songs instigate litness, confidence, camaraderie, and vibrations. Pape$ is consistent and focused, taking full advantage of every opportunity that aligns with his vision.
Vibe with him...
Amilcar "PRO" Welton
As part of continued efforts to support and uplift the artist community and industry at large amidst the COVID-19 pandemic, Spotify is planning to roll out a new feature in mid-April to Spotify for Artists called the Artist Fundraising Pick.
This will enable artists to add a fundraising source to their profile on Spotify. The fundraising effort could be for the artist themselves, for another artist, or for a separate charitable initiative. The goal is to provide a powerful platform for artists to fundraise from fans across the world during this difficult time.
At launch, the feature will support a handful of fundraising platforms, as well as Spotify’s charity partners here.
Our Founder, Amilcar "PRO" Welton, is a proud voting member of The Recording Academy and would like to share an important resource with our music community during COVID-19.
The Recording Academy® and its affiliated charitable foundation MusiCares® have established the COVID-19 Relief Fund to help our peers in the music community affected by the Coronavirus pandemic. Request Relief
via INgrooves/Universal Music Group
We know these are challenging and uncertain times - your well being is a top priority for us, and we are committed to providing timely information and updates that may affect you and your business.
YouTube is providing artists, managers, and labels with best practices and guidance on how to continue connecting with fans around the world by live streaming on YouTube from devices at home. See here for YouTube best practices, and see below for some simple ways for artists to connect with fans on YouTube. They can:
We also have best practices for those looking to create a more highly produced live stream experience (i.e., a multi-camera shoot) with full production value, for whoever/wherever that’s possible. Note that artist live stream content should be consistent with your local healthcare authority’s rules and guidelines on COVID-19 related social distancing.
YouTube is joining in the call-to-action for people around the world to stay home and save lives. To help raise awareness they have launched the campaign #StayHome #WithMe and would love for artists to participate. Music live streams and content are already at the center of this campaign (as you can see on the YouTube Spotlight Channel) and they are working hard to ensure artists’ content will be promoted and surfaced on the platform.
Together with your help we can give people a way to stay entertained, stay informed and stay connected to their community, by inspiring and encouraging them to #StayHome and _______ #WithMe.
Stay Home #Withme: Information, call-to-action and asset pack for the ‘Stay Home #With Me’ Campaign
Please contact firstname.lastname@example.org if you have any questions
- Team CREATE.Digital Music
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