Beats Music Wikipedia Gave Me a New Perspective

By Amilcar 'PRO' Welton

Beats Music From Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/Beats_Music

"Beats Music is a subscription-based online music streaming service owned by the Beats Electronics division of Apple, Inc. First developed in 2012 under the name "Daisy", the service combines algorithm-based personalization with expert music suggestions from a variety of sources. The service builds upon Beats' existing consumer electronics line, and its 2012 acquisition of the similar service MOG. The service launched in the United States on January 21, 2014."

I was randomly doing some research sparked by a major digital music distribution competitor when I ventured to the Wikipedia page for Beats Music. That along with the fact that I am true believer that music creators need to make the study of their consumers a habit and mandatory business practice in order to succeed in this hyper-digital society. I said to myself, "How can I NOT study a retailer's consumer mission but expect to understand what it is that my company needs to do to attract, maintain, and feed our consumers who at times are their consumers as well?" the answer is, "I can't." So this post is a simple reminder to research all of the retailers that you distribute music to as a music creator. I know that some facts that you discover will surprise you and spark some marketing/promotion genius. 


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