Clear Channel & Warner Music Group did NOT Die as Expected During the Digital Revolution.
Stats obtained from Digital Music News article Thursday, September 12, 2013 by Paul Resnikoff
Clear Channel and Warner Music Group were predicted to not survive the digital revolution along with other major music related super powers. Warner Music Group remains one of the largest music companies in the world and Clear Channel is still among the most powerful broadcasters, online or off.
Here's a sample of the platform that Warner and Clear Channel will be sharing (and controlling):
(1) Clear Channel Terrestrial Radio:
850 radio stations nationwide; 243 million monthly broadcast radio users; more than 20,000 nationwide events
(2) Clear Channel Online +iHeartRadio:
60 million monthly uniques across all digital properties; iHeartRadio theaters
(3) Clear Channel Outdoor:
143 million person monthly reach of its outdoor assets;
(4) Commercial Advertising:
Joint programs will dedicate commercial time specifically to launch new music by providing prioritized new song exposure through Clear Channel's Artist Integration Program (AIP), which will deliver "carefully timed and continuing
(5) Mainstream Television:
Major nationally-televised events, including the Jingle Ball annual holiday concerts, the iHeartRadio Music Festival, iHeartRadio Ultimate Pool Party events, iHeartRadio Album Release Parties, and more
....no you see the point. Soon you will have to pursue deals with the big boys again if you really want to make an impact.
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