It's common for music creators to target specific demographics with a song. However, it's rare that music creators
create music videos with specific global demographic targets. We took the high risk and shot Rich Cole's "Champagne Confessions" music video in Tijuana Mexico. Although to the average consumer the music video appears to be "typical" in
content, it's so far from that if you are attentive. Watch the music video and follow the storyline. See if you can recognize the key globally relatable visuals that we injected to attract a global viewer and consumer www.vevo.com/watch/USQY51404592
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