YouTube Live Streaming Best Practices During COVID-19

via INgrooves/Universal Music Group

We know these are challenging and uncertain times - your well being is a top priority for us, and we are committed to providing timely information and updates that may affect you and your business.

YouTube is providing artists, managers, and labels with best practices and guidance on how to continue connecting with fans around the world by live streaming on YouTube from devices at home.  See here for YouTube best practices, and see below for some simple ways for artists to connect with fans on YouTube. They can:
 

• Go live using the YouTube app on a mobile device
• Go live via a webcam
• Take advantage of YouTube Premieres 
• Note: If you do plan to live stream, please note that channels should be set up for live streams 24 hours in advance. (An early, private test is a good way to enable this.)

 
We also have best practices for those looking to create a more highly produced live stream experience (i.e., a multi-camera shoot) with full production value, for whoever/wherever that’s possible. Note that artist live stream content should be consistent with your local healthcare authority’s rules and guidelines on COVID-19 related social distancing.  
 
#StayHome #WithMe
YouTube is joining in the call-to-action for people around the world to stay home and save lives. To help raise awareness they have launched the campaign #StayHome #WithMe and would love for artists to participate. Music live streams and content are already at the center of this campaign (as you can see on the YouTube Spotlight Channel) and they are working hard to ensure artists’ content will be promoted and surfaced on the platform. 
 
Together with your help we can give people a way to stay entertained, stay informed and stay connected to their community, by inspiring and encouraging them to #StayHome and _______ #WithMe. 
 
Stay Home #Withme: Information, call-to-action and asset pack for the ‘Stay Home #With Me’ Campaign
​
Please contact info@createdigitalmusic.solutions if you have any questions
- Team CREATE.Digital Music